ABOUT US

The weight loss industry brings in $70.3 billion a year, yet 70% of Americans are overweight or obese, which begs the question—why is the weight loss industry failing so miserably?

Dieters are jumping from one weight loss plan or miracle pill to another without any lasting success and becoming more and more disillusioned to the point where many are giving up all together.

• So we began a thorough investigation of the top nutrition strategies and the most popular weight loss supplements to see why the industry is falling so short.
• It became clear that a more far-reaching approach is needed. One that emphasizes eating a wider variety of foods, exercising regularly and sustaining a healthy lifestyle.
• On top of that, not only do promised products fail to deliver, but they also contain health-compromising ingredients, such as artificial sugars, additives, harmful chemicals and fillers.
• We knew we could do better. The weight loss industry needed a new challenger, one that would overturn traditional industry leaders and ditch the dieting model in favor of a healthy diet and holistic health guidance. And so Fitoru—Fitness for You—was born.